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| # | Cover | Author | Title Link to Full Record |
Year | Call Number | Link to items | Availability | |
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| 1 |
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Oriard, Michael, | Bowled over : big-time college football from the sixties to the BCS era / | 2009 | GV950 .O7 2009 - On New Book Shelf - Main Library Collection (Books) |
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| 2 |
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Rein, Irving J. | The elusive fan : reinventing sports in a crowded marketplace / | 2006 | GV716 .R45 2006 - Regular Loan - Main Library Collection (Books) Contributor biographical information Publisher description |
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| 3 |
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Stotlar, David Kent, | Developing successful sport marketing plans / | 2005 | GV716 .S737 2005 - Regular Loan - Main Library Collection (Books) |
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| 4 |
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Stotlar, David Kent, | Developing successful sport sponsorship plans / | 2005 | GV716 .S738 2005 - Regular Loan - Main Library Collection (Books) |
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| 5 |
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Kaser, Kenneth. | Sports and entertainment marketing, 2e / | 2005 | GV716 .K37 2005 - Regular Loan - Main Library Collection (Books) |
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| 6 |
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Supovitz, Frank. | The sports event management and marketing playbook / | 2005 | GV716 .S86 2005 - Regular Loan - Main Library Collection (Books) Publisher description Contributor biographical information |
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| 7 |
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Pitts, Brenda G. | Sharing best practices in sport marketing : the Sport Marketing Association’s inaugural book of | 2004 | GV716 .S47 2004 - Regular Loan - Main Library Collection (Books) |
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| 8 |
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Jozsa, Frank P., | Sports capitalism : the foreign business of American professional leagues / | 2004 | GV716 .J68 2004 - Regular Loan - Main Library Collection (Books) |
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| 9 |
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Kahle, Lynn R. | Sports marketing and the psychology of marketing communication / | 2004 | GV716 .S649 2004 - Regular Loan - Main Library Collection (Books) |
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| 10 |
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Irwin, Richard L., | Sport promotion and sales management / | 2002 | O-SIZE GV714 .I79 2002 - Regular Loan - Oversize (Large Books) |
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| 11 |
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Stotlar, David Kent, | Developing successful sport marketing plans / | 2001 | GV716 .S737 2001 - Regular Loan - Main Library Collection (Books) |
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| 12 |
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Graham, Stedman. | The ultimate guide to sports marketing / | 2001 | GV713 .G62 2001 - Regular Loan - Main Library Collection (Books) |
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| 13 |
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LaFeber, Walter. | Michael Jordan and the new global capitalism / | 1999 | GV884.J67 L34 1999 - Regular Loan - Main Library Collection (Books) |
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| 14 |
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Pitts, Brenda G. | Case studies in sport marketing / | 1998 | GV716 .C38 1998 - Regular Loan - Main Library Collection (Books) |
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| 15 |
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Goldman, Robert, | Nike culture : the sign of the swoosh / | 1998 | HF5805 .G65 1998 - Regular Loan - Main Library Collection (Books) |
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| 16 |
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Scully, Gerald W. | The market structure of sports / | 1995 | GV716 .S38 1995 - Regular Loan - Main Library Collection (Books) |
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| 17 |
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Schaaf, Phil, | Sports marketing : it’s not just a game anymore / | 1995 | GV716 .S32 1995 - Regular Loan - Main Library Collection (Books) |
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